Re: import kml with all fields
You can try using the KML to Layer geoprocessing tool first (Conversion toolbox > To KML toolset). It will convert your KML/KMZ file into a file geodatabase feature class with the layer file .lyr (which you can export later to a shapefile and apply the symbology). The tool is available in all licenses.
There are other options - Data Interoperability extension (or if you FME Desktop software), 3rd party tools (if you just search for "KML to shapefile"), and Esri http://arcscripts.esri.com/.
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